Sometimes you’re given the task of please two directive that are at odds with each other, and working in the aftermarket auto industry for a company that has an enormous variety, it happened a lot. On one hand, the more items you cram into a page, the more cheaply made the stuff is going to read- mostly because that’s pretty much a key feature of promoting lots of stuff cheaply. We see it all the time in newspaper grocery specials, tabloids, junk mail and fast food menus.
So how do you make it look like the products aren’t cheap?
I did my best in this case by shooting high quality photos of the products, maintaining a very consistent visual language with color treatments, typography and balance. Was I successful?
